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This post was originally published on october 17 2017 and was updated in december 2019 to highlight recent direct to consumer trends as well as for accuracy and comprehensiveness.
Direct to consumer furniture companies. This brand sells its high quality furniture online skipping traditional retail stores to minimize retail markup and keep costs affordable for buyers. And while we love scoring modern affordable furniture from popular direct to consumer furniture brands such as ikea and wayfair a home exclusively containing only those finds would look way too contrived and dare we say mundane. Like the mattress bedding and flat pack furniture disruptors recently on the scene a new crop of sofa companies are co opting the direct to consumer model to offer affordability and in some cases new and improved designs. Everyone knows all too well that furnishing a whole home or apartment heck even just one room can be quite a pricey proposition.
We make clever uncompromising furniture and other nice things fit for modern life at home. The direct to consumer business model has become increasingly popular in recent years with brands like warby parker and brooklinen becoming household names and maiden home is using the same strategy to sell its american made furniture. Parachute home which. Ikea has flexed its worldwide muscle to expand into many other categories such as office furniture food electronics lighting mattresses and much more.
Just this year floyd a direct to consumer furniture brand based in detroit raised a 5 6 million round of funding. Ikea is a sweden based direct to consumer furniture and home furnishings brand with hundreds of company owned stores across the world. E commerce is the place to be for young scrappy direct to consumer brands. They also pack up nicely and transform to suit a slew of spaces meaning you can make them work in your current and future home.
From our comfortable customizable sofas sectionals loveseats and armchairs to our fashionable functional rugs and tables and five unique collections of decorative pillows and throw blankets burrow is the perfect place to start when shopping for your home. A new crop of direct to consumer companies have popped up disrupting the design industry as we knew it and making it easier to decorate and furnish your home. Burrow a flat pack sofa company raised 14 million. We love em we need em we spend exorbitant quantities of time and money selecting em but that last caveat doesn t have to be so.
Thankfully a new crop of direct to consumer brands and flat pack furniture have seemingly showed up out of the woodwork. Here are our eight favorites.
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